An evening of networking and learning, with a talk on Product Positioning from April Dunford. All attendees will receive a copy of April's new book, 'Obviously Awesome: How To Nail Product Positioning So Customers Get It, Buy It, Love It'.
Please register on Eventbrite here.
April is an executive consultant, speaker, and author who helps technology companies make complicated products easy for customers to understand and love. She is a globally recognized expert in Positioning and Market strategy. Previously April has run marketing and sales teams at a series of successful technology startups and has launched 16 products into market. She is also a board member, investor, and advisor to dozens of high-growth businesses.
Obviously Awesome - Using Strategic Positioning to Unlock Growth in Noisy Markets
Vicious competition, saturated media, overwhelmed customers - have you ever felt that breaking through to your customers is almost impossible? In this talk you will learn how to avoid the 3 killer positioning pitfalls and how to use market context to make the value of your offerings obvious for your target customers. You'll also learn a simple positioning methodology that will make your products stand out and shine and show you a set of examples of companies that used positioning to unlock explosive growth.