Location data from our smartphones drives popular consumer services, helping us get around and bringing new levels of convenience. Data collected from tracking the way people move through places can help transport providers, city planners and even healthcare professionals. More location data, and more granular location data, is being generated every second of every day. This data can improve services and enable the invention of new ones, because it increases what we know about our world.
It also increases what other people and companies can know about us.
Where you are is a fundamental aspect of personal privacy. Data revealing where you have been can also reveal further information about you, your preferences, your lifestyle. You may not mind being tracked some of the time, but how about all the time? We have become used to advertisers influencing our behaviour online. Are we read for many companies – some that we aren’t aware of – using data about where we've been, to influence where we go next?
Location data can do so much to help us, but it matters who uses it, and in whose interests.
Join us for a panel discussion and audience Q&A to talk about the benefits and risks of location tracking.
Slavka Bielikova - Advocacy Programme Coordinator, Consumers International
David Kell - Co-founder and CTO of Gyana
Alex Wrottesley - Head of Geovation